They went from dancing in puddles of mud to dancing in front of hundreds, millions of people at the Teen Choice Awards, Jimmy Fallon, things like that. It’s something that’s motivated me, shown me that I’m doing the right thing giving these kids the opportunity for the world to see them. Taking the kids to Universal Studios for the first time, taking them on their first roller coaster - when they came off, I’ve never seen kids that happy in my life. It was like a diamond in the dirt.Īnd since then, you’ve been traveling with the kids on a press tour in the U.S.
When I saw them, it was like a breath of fresh air. Art will take you new places you never expected. Never been there, never thought about going there.
That’s what you call a global hit.Ī big part of this song’s success has also been the music video, which you filmed in Uganda with the Triplets Ghetto Kids. I feel like that’s the one record that fits everybody: African vibe, reggae vibe, techno vibe, European vibe. I chopped it up the way I wanted it to be. Instead, he’s found his own way to the top.Īs soon as I heard the track, I knew it was a hit. “I wish someone could have grabbed me from Africa,” he says. He saw himself in the kids he found in Uganda Montana’s own early days were marked by economic challenges, with his mother on welfare and his father compelled to return to Morocco. (He’s also partnered with Global Citizen on a health advocacy campaign and with the Mama Hope Foundation, assisting in building a hospital for neonatal care in Uganda.) “Half of Uganda is under 15 years old,” he explains. shows, and committed to funding their education. To pay it forward for his music video stars, he brought them on his latest circuit of U.S. When I made that song, I looked at it like I was making a song that would last forever,” he says. “It became a lifestyle, and a spark in the mind of listeners to help people. “Unforgettable,” off his sophomore album Jungle Rules, has enjoyed a 21-week run on the Billboard Hot 100, peaking at number three just below the juggernauts of “Despacito” and DJ Khaled’s “Wild Thoughts.” But as Montana is quick to note, “Unforgettable” is-to him-more than just a song.
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